Solo Managed Services Uk0 Ltd

Reading based SOLO Mailing Services has turned to the green side! SOLO is taking the bold step of encouraging their clients to mail fewer items in an effort to slow the ever growing junk mail mountain and to think more seriously about environmental issues.
Sue Owen, Managing Director of SOLO commented �many of our colleagues in the Direct Marketing business are ignoring the issue of landfill shortages and climate change and it�s a shame that they are still advocating the kind of massive mailings that create the huge volume of junk mail waste we all read so much about�
�Many mailing houses require massive scattershot mailings to stay in business but this outmoded thinking does little to reassure the public that advertisers really do have green credentials.� She said.
SOLO is promoting small, highly targeted mailings which demonstrate an understanding of which products and services appeal to which customers. They hope that advertisers will continue to switch to highly targeted campaigns to show that they really do care about the impact their publicity material may have on the environment. SOLO believes that careful targeting and high impact graphic personalisation will be a winning formula for them, as Sue Owen commented �We want to offer great returns without costing the earth�. Sue said �Our clients have made it very clear which direction we need to go. They want to demonstrate not only that they care about green issues but that they are actually doing something about a real and present problem.

ISO 9001 - 2000
DMA (Direct Marketing Association)
QMP (Quality standard for Mail Production)

Reading based SOLO Mailing Services has turned to the green side! They are also taking the bold step of encouraging their clients to mail fewer items in an effort to slow the ever growing junk mail mountain and to think more seriously about environmental issues.
Sue Owen, Managing Director of SOLO commented “many of our colleagues in the Direct Marketing business are ignoring the issue of landfill shortages and climate change and it’s a shame that they are still advocating the kind of massive mailings that create the huge volume of junk mail waste we all read so much about”
“Many mailing houses require massive scattershot mailings to stay in business but this outmoded thinking does little to reassure the public that advertisers really do have green credentials.” She said.
SOLO is promoting small, highly targeted mailings which demonstrate an understanding of which products and services appeal to which customers. They hope that advertisers will continue to switch to highly targeted campaigns to show that they really do care about the impact their publicity material may have on the environment. SOLO believes that careful targeting and high impact graphic personalisation will be a winning formula for them, as Sue Owen commented “We want to offer great returns without costing the earth”. Sue said “Our clients have made it very clear which direction we need to go. They want to demonstrate not only that they care about green issues but that they are actually doing something about a real and present problem. Our clients are changing their mailing habits as well as selecting suppliers with an environmentally friendly ethos. We think it’s about time!”