Email marketing is often frowned upon; indeed with the constant rise in spam messages, people are wondering if email is a viable communications method at all. Some people have latched on to a recent report from Jupiter Research which suggests email is losing its effectiveness as a marketing method. However, if that's the case, corporates have got it wrong; Brand Week reports that email marketing is now the most popular form of direct marketing.

Surely, big companies are only going to invest in something if there is a return? The fact that more and more compan... Read more